Recently, Naixue’s tea is considering an initial public offering in the United States, which could reach up to 400 million US dollars (2.805 billion yuan), Bloomberg quoted people familiar with the matter as saying. As one of the top brands of new-style tea drinks in China, Naixue’s tea initiative “tea + soft European bag” mode has obtained three rounds of financing so far, with a valuation of 6 billion yuan in 2018, becoming the first unicorn in the tea drinks industry at that time.
Before that, Luckin coffee swept across the country in the Internet coffee mode. It took only 18 months from its establishment to the listing of US stocks, refreshing the fastest IPO speed. In addition to the innovative business model, the reason why Ruixing can tell a good “story” in the capital market is undoubtedly related to the broad prospects of China’s coffee market. Compared with coffee, the new tea drinks, from blending of tea powder to tea brewing, have achieved iterative upgrading and consumer cultivation, and also have great potential.