Before discussing the opportunities brought by live broadcast to tea e-commerce, let’s first look at a set of data: in 2013, the total sales of tea through e-commerce channels was close to 8.5 billion yuan, nearly three times more than in 2012, with a rapid growth; in 2014, it was 11.3 billion yuan, breaking through the 10 billion yuan threshold for the first time. Although this is the case, the scale of tea e-commerce transactions only accounted for about 10% of the total output value of the whole tea, which There is still a lot of room for excavation.

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